So you’ve started hearing some SERIOUS buzz about an industry game-changer known as Changes Worldwide, but does it really live up to the HYPE?! OR you may have heard that they are already going out of business…
–edited due to recent developments–
Can Changes Worldwide actually pull off some of their seemingly outlandish claims?
This was a question that I set out to answer for myself in early November of 2013.
I began by building a professional relationship with the owner and his “right-hand-man” and master distributor. Of course I’d heard their plans for near total take over of the home based business industry, and their pay structure seemed almost too good to be true. Not only the comp plan, but their advertising plans were nothing short of extra-ordinary… and I mean that in every sense of the word.
Four weeks of studying caused me to come back time and time again with further questions.
Many will ask:
“Is revenue sharing legal? Am I purchasing any sort of equity in the company when I purchase business promo packs?”
The Global Sales Bonus Pool is set up to allow revenue sharing in a perfectly legal manner, but you are NOT purchasing shares or any sort of “stake” in the company itself. This changed to an actual stock purchase, which was never actually executed causing the loss of millions of dollars to investors. See this article
After researching for 4 weeks, and then working along side the company for 2 months, I visited Lakeland, Florida to see the operation for myself.
I personally met with Wayne Caraway, COO for Changes Worldwide, and saw the phone rooms in action. The 6-step screening process each prospect is guided through was fairly impressive… in any business time is money and without proper filtering most people waste countless hours and dollars cold calling or dialing several day old leads.
The problem came when the leads stopped being produced.
Affiliates went from 30 leads per month to 1-2 leads per week! Unfortunate, this type of advertising output was not sustainable with the plan set up.
This was no fault of Wayne Caraway’s and was simply an unfortunate miscalculation of the market place.
Former marketing and script writer for the Donald Trump organization, Matt DiMaio, spear-headed CWW marketing campaigns and aided in training phone room operatives.
His prior experience closing $25,000 sales for Donald Trump more than qualified him. Recently I found out that he was no longer working with Changes Worldwide…
the reasons were not made known to me.
I was able to take part in masterminding the next marketing strategy inside the “War Room” as they called it. I have to say that I did indeed have a pretty good time.
Every discussion began and ended with this thought in mind– “how do we ensure this will be a viable option for us and our affiliates long term.”
While I can appreciate that the focus was on longevity it became apparent over time that no matter what was done, this would likely not be that long term “home” that most network marketers are looking for.
Changes Worldwide may be a game-changer for thousands of people, but what good is it if they can’t stand the test of time for years to come?
Each member of the team has been hand picked for a specific set of skills the possess. Nothing is decided by accident. However, I realized that over and over again that “big leaders” were listened too far too often in regard to how the company should pay commissions, what products they should sell, and ultimately who should receive special treatment.
Home events and traditional online marketing strategies could very well be a thing of the past; especially with the boom in online affiliate programs and the simplicity of blogging for a living.
With professionally produced videos created for individual affiliates to simply introduce themselves, here’s a snapshot where I recorded mine in the media room, there is no question to the prospect as to whether or not we are running a state-of-the-art operation in Lakeland, Florida.
There are hundreds of great companies out there with excellent products, powerful compensation plans, but if there isn’t a solid business plan, you are still doomed to be part of the 95% failure statistic along with the company itself.
Don’t be another statistic.
The industry is being turned upside down… where will YOU be when it happens?
I decided to stick to earning my living blogging… and you can too. If you have an ounce of interest in earning an income from the comfort of your own home — NO home events… NO 3-way calls… NO hotel meetings, etc. check this out